What Does the Card Surcharge Ban Mean for Australian Salons and Clinics?

Beyond the Surcharge: The Revenue Conversation Every Salon Should Be Having Since 1 October 2026, Australian salons and clinics can no longer add a surcharge to EFTPOS (Electronic Funds Transfer at Point of Sale), Visa or Mastercard payments. The Reserve Bank of Australia confirmed the change in March 2026. Card acceptance costs must now be … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalised service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

7 Things You May Not Know You Can Do With Your Phorest Salon System

As we knuckle down after the holiday season, you may have a bit of downtime after the crazy festive period. This is the perfect time to get to grips with some of Phorest’s ‘hidden gem’ features that you may not have used yet.  Set yourself up for a successful 2024 with these 7 things you … Continued

Phorest Salon Marketing Toolkit: December Edition

We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we’ve compiled our December and January Marketing Toolkits so that you can get everything ready to have … Continued

Unleash Spooktacular Revenue Boosters: Halloween-Themed Promotions and More

Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies.  Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and fun services to grab your client’s attention and encourage them to spend money on retail and booking appointments. Hauntingly Good Email & SMS Campaigns Why … Continued

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we’re here to share 10 detailed Instagram tips to help you grow audience engagement … Continued

How to Defend Your Salon Against Fraudulent Chargebacks

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. What is Chargeback Fraud? Chargeback fraud exploits the standard protocol banks have in place to protect … Continued

Payday Marketing; Your Salon’s Secret Revenue-Booster

When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing efforts and encourage clients into your salon, clinic, or spa.  Payday marketing can be especially advantageous during the quieter months of the year. The goal … Continued

Grow Your Salon Revenue With These Top Tips!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of the powerful Client Reconnect tool! Whatever your situation, rest assured that Phorest has the tools to help you create new revenue streams. Superboost … Continued