The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 67% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 48% of clients do actually purchase hair and beauty products from salons. Why … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the Euro-Zone saw a 7.5% rate in March, with experts predicting that it still has more to climb.  In fact, you may even be thinking of … Continued

Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your current staff more important than ever. Phorest Salon Software has developed a new mobile solution to help. Staff Goals is designed to empower salon staff … Continued