Where leaders love to learn

BREAKING! We’re Running A New Salon Owner Event: Phorest Bootcamp

When I used to play high-level sports, we’d always have a short, intensive and rigorous course of training before the start of every season. We called it a bootcamp. In fairness, you’re probably familiar with the concept. But hear us out, we’ve taken the idea, flipped it around and created a brand new salon owner event: … Continued

Is This Legal? Dealing With Tricky Salon Staff Issues

First, imagine this scenario: a member of your team – let’s call her Sarah- goes out one night. She then posts a photo on Facebook at 1:00 AM in a Club with friends taking shots. Sarah texts in sick the next day. Ever ran into these sorts of salon staff issues and not known what to do … Continued

Why Would You Even Need Salon Gift Card Promotions?

We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So what’s the next best thing? Salon gift card promotions, of course!

Stressed Out? Exercises & Benefits Of Mindfulness In Salons

Mindfulness isn’t just the latest meditation fad taken up by celebrities; it’s a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. People all over the world find that mindfulness helps them uncover the enjoyment in their lives and makes them … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

Salon Marketing Strategies: Phorest Launches Before & After Photos!

When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some sort of database to be able to show clients past styles and treatments. Well, that is a thing of the past now! We’re delighted to … Continued