The Art of the WOW Experience

Achieving a “WOW experience” for clients is the goal – but are you consistently creating the same feeling for your team? In the competitive salon, spa, and clinic industry, being “average” is no longer good enough. It’s about cultivating a culture where engaged employees deliver extraordinary experiences – every single day. This requires you to … Continued

The Future of AI at Phorest

Every so often, an industry hits a turning point. These moments call for reflection – and they call for leadership. 2026 is one of those moments.  AI is no longer experimental. It’s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, … Continued

Delegate to Elevate

Booked and busy – what every business owner wants. While desirable, it does have its costs: sleepless nights and overwhelming stress.  Heather Harris knows this all too well.  A nationally recognised stylist, salon owner, business leader, and celebrated speaker, Heather brings a plethora of insight around entrepreneurship and leadership. As the Founder and CEO of … Continued

Why Salons, Spas, and Clinics Are Upgrading to Smarter, More Intuitive Systems

If there’s one thing every salon, clinic, and spa owner can agree on, it’s this: there are never enough hours in the day. Between juggling schedules, keeping staff happy, and making sure clients leave smiling, “busy” can sometimes feel like a permanent state of being. But here’s the truth… being busy doesn’t have to mean … Continued

How Smart Salons, Spas, and Clinics Use Data to Unlock Hidden Growth

Key takeaways Did you know that businesses that actively track their goals and act on that data can hit their goals 96% of the time? No, it’s not magic. It’s just math. Running a successful business has always relied on instinct. You’ve learned to read your clients, sense when to launch a promotion, and know … Continued

The Secret to Scalable Salon, Spa, and Clinic Growth – Motivating Your Team to Succeed

Ambitious salons, spas, and clinics across North America are scaling fast: expanding teams, opening new locations, and introducing premium, in-demand services. However, we know this much is true: sustainable growth doesn’t just come from new revenue streams. It comes from the people who power them. When your team is motivated, supported, and growing alongside the … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

Phorest Insights: Data and Learnings from Over 10,000 Salons

Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can … Continued

Tipping the Scales: Empowering Staff with PhorestTips

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humor, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment, specifically, how businesses can give … Continued