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7 Steps To A Booming Salon Business In 2021

You’ve put in the hours; you’ve mastered your artistry. Now it’s time to reap the rewards of your hard work and see real success. Thriving salon businesses don’t become successful by accident. Pure passion for succeeding goes a long way, but we know now more than ever that grit and determination need to be underpinned … Continued

Partnerships & Integrations Power The Future Of Salon Success

For forward-thinking salons, the question of “what’s next” is never far from the strategic mind. With technology accelerating in 2020 to bring more and more of the salon and spa business online, powerhouses at product brands and the most innovative technology companies saw a gap for integrations and partnerships that can help bring salon businesses … Continued

9 Easy Ways To Get More Salon Bookings Through Your Website

In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything that supports bookings or sales for their business) will be enough to have people making salon bookings or purchases. Imagine for a second that you … Continued

Empower Teams & Drive Results With Phorest’s New Staff Performance Tool

Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential.

Why You’ll Want To (And How You Can) Maximize Every Client Visit In 2021

Despite it being as trying as a year can be, 2020 has shown the industry’s resilience and given salon owners worldwide new strategies and tactics to look at their business. It has also given many the chance to look at performance metrics from a different angle. However, it seems that every time you pick up … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Taking Control Of Your Color Business With Vish

Ask any owner or manager of a hair salon about color waste, and most will say it’s a nightmare — rightly so. Hair color services bring in a wide range of unexpected situations. When errors happen, they quickly become costly. Something “as small as” unbalanced color scales can have a colorist or assistant mix up … Continued

Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon

In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists about the types of products and treatments that can be performed, and are an excellent resource for making recommendations and retailing products.

US Beauty Booking Habits Post-Lockdown

Over the past few weeks, states across the US have made positive steps towards easing lockdown restrictions, allowing people and businesses to safely return to some degree of normality. The reopening of salons came in different phases in different states. Still, there’s one commonality: the celebration of the comeback and surge in demand for appointments … Continued