Where leaders love to learn

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Winter can be one of your busiest times – especially in the run-up to the holiday season. However, it can also mean quiet times when the sales slump in January and February. That’s why in order to increase profits in your salon this winter, now is the time to start planning and using you salon … Continued

The Salon Owners Summit 2019 Agenda Has Been Revealed!

The moment you’ve all been waiting for has arrived – we’re pleased to finally announce the Salon Owners Summit 2019 agenda! Looking forward to seeing you all in Dublin!

Failing Salons: 5 Warning Signs & Fixes For Continued Success

It fascinates me when I see two seemingly identical businesses in completely different financial positions. While one flourishes, the other flounders. Oftentimes, a little probing into failing salons will reveal that the differences come down to the systems and processes in place. Fortunately, when things start going wrong, there are warning signs that every salon, clinic & … Continued

Albie X Cortes To Speak At The Salon Owners Summit 2019!

Have you booked your ticket yet? Hurry – the Salon Owners Summit 2019 is now just 55 days away! Fifty five days before one of the most talked about and innovative events in the hair and beauty industry in Europe as well as further afield returns for a fifth edition. Our aim is simple: we … Continued

Introducing Phorest’s Email Marketing Editor Complete Redesign

Dear hair and beauty industry professionals, I’m guessing things are beginning to get busy for you as the build-up to Christmas gets underway! Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world – tools that were traditionally reserved for only the biggest salon chains. And … Continued

Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday (November 23rd, 2018) is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing … Continued

David Barnett Joins The Salon Owners Summit 2019 Main Stage Lineup!

Recruiting and retaining great stylists has always been a big challenge for salon owners. But imagine if your salon had a waiting list of stylists desperate to join your team? Your salon would become an overnight success; you could handpick the busiest and most talented stylists could eliminate any competition in your area! Joining Jo Fairley, … Continued

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticized. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

How Much Salon Retail Products Should You Stock?

Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows … Continued